Download e-book for kindle: Advances in Advertising Research (Vol. VII): Bridging the by George Christodoulides,Anastasia Stathopoulou,Martin Eisend

By George Christodoulides,Anastasia Stathopoulou,Martin Eisend

ISBN-10: 3658152192

ISBN-13: 9783658152192

targeting quite a number ads codecs, this publication offers overseas state of the art learn inter alia at the quick evolving and more and more advanced advertisements panorama that increases a few demanding situations for advertisers. extra study is required to steer offerings relating to advert content material and execution, media placement, social networks, and crusade effectiveness. Advances in advertisements learn are released through the ecu ads Academy (EAA). This quantity is a selective number of study offered on the 14th foreign convention in advertisements (ICORIA), which was once held in London (UK) in July 2015. The convention accumulated greater than one hundred fifty individuals from a number of nations from approximately all continents, together with Europe, North and South the USA, Asia, and Australia.

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Advances in Advertising Research (Vol. VII): Bridging the Gap between Advertising Academia and Practice: 7 (European Advertising Academy) by George Christodoulides,Anastasia Stathopoulou,Martin Eisend


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